UX/UI Design Strategist & Product Designer specialized in Design Systems Over 20 years designing clear, scalable, and business-driven digital experiences. I create token-based Design Systems that bridge design and development, improving scalability, consistency, and delivery efficiency.
My background blends design, strategy, and development understanding. Here’s what I bring to the table:
Enhancing User Experience
I improve digital products through user-centered design that drives measurable results and user satisfaction.
Designing Scalable Systems
I build token-based Design Systems in Figma that ensure consistency, scalability, and seamless integration with development.
Solving Real Problems
I translate business and user needs into clear, data-driven design solutions aligned with product KPIs and OKRs. |
Bringing Strategic Thinking
I connect design decisions with product roadmaps, helping teams align vision, execution, and measurable outcomes.
Case studies
A collection of projects where I helped teams build scalable products and token-based Design Systems through UX/UI design and product strategy.
I’m a Product Designer with over 20 years of experience creating digital products that balance user needs, business goals, and technical feasibility.
My career started in programming, which taught me how things work behind the scenes. Over time, I moved into graphic design and later specialized in UX and UI design. This unique blend of skills allows me to see the big picture while paying close attention to details.
I’ve designed complex interfaces, built Design Systems, led product redesigns, and collaborated closely with development teams in agile environments. What motivates me is solving real problems—creating digital experiences that are not only visually clear but also genuinely useful and scalable.
When I’m not designing, I enjoy exploring how artificial intelligence is reshaping the way we build and think about digital products.
In recent years, I’ve specialized in creating and maintaining complex, token-based Design Systems, bridging design and development to ensure scalability, consistency, and speed across digital products.
Blog
For me, design is not only about how things look, but how they work, scale, and connect design with development. In these articles, I share reflections on product design, Design Systems, UX strategy, and how AI is reshaping our craft.
If you’re building a product and need a Product Designer specialized in scalable Design Systems and UX/UI strategy, let’s talk.
