My background blends design, strategy, and development understanding. Here’s what I bring to the table:
Enhancing User Experience
I improve digital products by applying user-centered design processes that align with business goals.
Designing Scalable Systems
I create and maintain Design Systems that ensure consistency, efficiency, and scalability across products.
Solving Real Problems
I translate business and user needs into practical, measurable solutions that drive real impact.
Bringing Strategic Thinking
I bring a strategic vision to every stage of the product lifecycle: from discovery to delivery.
I’m a Product Designer with over 20 years of experience creating digital products that balance user needs, business goals, and technical feasibility.
My career started in programming, which taught me how things work behind the scenes. Over time, I moved into graphic design and later specialized in UX and UI design. This unique blend of skills allows me to see the big picture while paying close attention to details.
I’ve designed complex interfaces, built Design Systems, led product redesigns, and collaborated closely with development teams in agile environments. What motivates me is solving real problems—creating digital experiences that are not only visually clear but also genuinely useful and scalable.
When I’m not designing, I enjoy exploring how artificial intelligence is reshaping the way we build and think about digital products.
Blog
Design, for me, is not just about how things look, it's about how they work, how they feel, and how they create impact. In these articles, I share some of my reflections on product design, UX strategy, and emerging trends.
If you're building a product team and looking for someone who thinks design beyond the interface, with strategic vision, execution skills, and long-term commitment, I'd love to hear from you.